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From Ahmedabad to everywhere: Coldplay sparks India's live entertainment ambition

New Delhi, April 30 -- Coldplay's two-night performance in Ahmedabad this January was more than a concert, it was a cultural moment. Over 100,000 fans from across India poured into the city, hotels so... Read More


'We love big, hard challenges': Nvidia's Richard Kerris on empowering Indian content creators

Mumbai, April 30 -- "We love big, hard challenges." That's the line Richard Kerris, vice president of media & entertainment at Nvidia, keeps returning to - and not just as a catchphrase. It's how the... Read More


Simple is harder than complex: DHL's Sandeep Juneja

Mumbai, April 28 -- In a category defined by intense price competition and operational complexity, DHL Express India is carving a distinct position by simplifying the global trade experience for busin... Read More


No sales pitch, just 'God Promise': Spinny's quiet campaign with Sachin Tendulkar

New Delhi, April 28 -- Spinny's new campaign starring Sachin Tendulkar is a lesson in understatement. Playing on the phrase 'God Promise', blending everyday Indian sincerity with Tendulkar's 'God of C... Read More


Despite strong summer demand, Havmor Ice Cream has to settle for less margins as input costs bite

New Delhi, April 15 -- Havmor Ice Cream, owned by South Korea's Lotte WellFood Co Ltd, is seeing a strong demand for its products this summer, but surging input costs have squeezed margins, Komal Anan... Read More


Despite strong summer demand, Havmor Ice Cream's margins melt as input costs bite

New Delhi, April 15 -- Havmor Ice Cream, owned by South Korea's Lotte WellFood Co Ltd, is seeing a strong demand for its products this summer, but surging input costs have squeezed margins, Komal Anan... Read More


When ads start to preach, audiences start to scroll

New Delhi, April 14 -- For over a decade, brands were told to stand for something bigger than the products they sell. Climate change, gender equality, LGBTQ+ rights, mental health-the nobler the cause... Read More


We don't just sell beer, we sell a lifestyle: AB InBev India's Vineet Sharma

New Delhi, April 14 -- With a premium portfolio that includes Budweiser, Corona, and Hoegaarden, Belgian beer giant AB InBev is sharpening its focus on India-a market that has now become the fourth-la... Read More


Ad review: HDFC Mutual Fund's new campaign finds value in everyday choices

Mumbai, April 14 -- In a world where advertising often tries to go big-big causes, big celebrities, big messages-HDFC Mutual Fund's latest film Hum Sab Investors Hain chooses a quieter route. Created ... Read More


India's sports economy inches closer to $2 billion as endorsements, emerging sports fuel growth

Mumbai, April 1 -- India's sports economy expanded 6% in 2024 to reach Rs.16,633 crore, according to GroupM ESP's Sporting Nation: Building a Legacy XII report. Though marginally short of the $2 billi... Read More