Mumbai, June 26 -- In a world of 15-second videos and fractured attention spans, getting an audience to commit to a three-hour film is, in the words of JioStar Entertainment's Alok Jain, "a big ask." ... Read More
MUMBAI, June 25 -- With a staggering 1.19 billion viewers and over 514 billion minutes of watch time, Indian Premier League (IPL) 2025 has set a new benchmark for live sports in India. But behind the ... Read More
New Delhi, June 23 -- Father's Day is long gone, but some campaigns to mark the moment refuse to fade with the date. This year, Prega News-a brand synonymous with pregnancy tests-quietly shifted the s... Read More
Mumbai, June 23 -- Moments after being named on the Forbes' list of the world's most influential CMOs at its annual event in Cannes last week, Shubhranshu Singh, chief marketing officer (CMO) of Tata ... Read More
MUMBAI, June 23 -- When pharmaceutical company ACG recently announced plans to start a professional basketball league in India and appointed Jeremy Loeliger, former commissioner of Australia's Nationa... Read More
MUMBAI, June 18 -- World Table Tennis (WTT), the commercial wing of Switzerland-based International Table Tennis Federation (ITTF), has launched a dedicated Indian subsidiary, WTT Event Management Ind... Read More
Mumbai, June 18 -- Every time you buy something on Zepto, you may be telling advertisers more than you think, and soon, that could shape the ads you see while streaming a show or listening to music. ... Read More
MUMBAI, June 11 -- At a time when India's leading edtech firms are struggling with job cuts, financial write-downs, and investor fatigue, the 75-year-old S Chand and Company is providing a valuable le... Read More
New Delhi, June 9 -- Zee's new campaign Aapka Apna ZEE, unveiled on 7 June alongside a brand identity revamp and a simplified "Z" logo, is a multi-film exercise in emotional recall and regional ground... Read More
Mumbai, June 9 -- India's booming travel market has ignited a fierce luggage war, pitting established brands against aggressive direct-to-consumer (D2C) newcomers and budget-focused e-commerce platfor... Read More