New Delhi, March 3 -- Pidilite and its creative agency, Ogilvy India, deliver a humorous yet impactful campaign for Dr. Fixit, reinforcing its position as the "Baap of Waterproofing." The ad takes an ... Read More
Mumbai, March 3 -- With just over two weeks to go for the Indian Premier League (IPL) 2025, JioStar-the joint venture between Reliance Industries Ltd's Viacom18 and The Walt Disney Co.-has secured 12 ... Read More
Mumbai, Feb. 20 -- Škoda Auto India is ready to hit the fast lane, naming actor Ranveer Singh its 'brand superstar' as it drives into the mass market segment. The one-year partnership coincides ... Read More
Mumbai, Feb. 17 -- New OTT platform JioHotstar, which emerged from the union of JioCinema and Disney+Hotstar, has partnered with global media audience measurement firm Nielsen to introduce third-party... Read More
New Delhi, Feb. 16 -- Hyderabad-headquartered Ikonz Studios, a specialist in hyper-realistic AI-powered digital avatars and holographic experiences, has secured strategic investment from a group of pr... Read More
Mumbai, Feb. 14 -- JioStar, the joint venture owned by Mukesh Ambani's Reliance Industries Ltd and the Walt Disney Company, has set ambitious goals for its video streaming business as it sets to merge... Read More
New Delhi, Feb. 14 -- India's advertising industry is on a steady growth trajectory, with a projected 7% rise in 2025, driven largely by digital media's expanding influence. As brands navigate evolvin... Read More
Mumbai, Feb. 11 -- India's advertising market is poised for a 7% growth in 2025, rising to Rs.1.64 trillion, according to media buying agency GroupM's latest This Year Next Year (TYNY) 2025 forecast. ... Read More
New Delhi, Feb. 10 -- Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine's Day. Building on its "Eat 5 Star, Do Nothing" philosoph... Read More
New Delhi, Feb. 10 -- Maruti Suzuki, India's largest carmaker, has long been synonymous with reliability, affordability and trust. But as consumer preferences shift-especially among Gen Z and millenni... Read More